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You are currently browsing the Drug Kennel weblog archives for the day Tuesday, February 23rd, 2010.
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Spending on DTC Ads
Published February 23rd, 2010 in News Commentary and Uncategorized. 0 CommentsAt GPhA last week, one of the CEO’s on an industry panel said that big pharma spent more on DTC (direct-to-consumer) advertising than on R&D. Clearly, generic companies don’t like this promotional activity, but I was skeptical of the facts. A quick Google of DTC costs brought an article in the New England Journal of Medicine with [...]